Gertjan Bartlema, is the Executive Vice President, Corporate Strategy and Business Development at Celularity, Inc. Previously he served as Vice President, Information Knowledge Utilization at Celgene Corporation in New Jersey and held positions as General Manager Middle East, Africa & Greece and Executive Director Marketing & Sales Excellence for Celgene EMEA, based in Switzerland. He was a member of Celgene’s Business Development team that acquired Gloucester Pharmaceuticals Inc. and Abraxis BioScience Inc. Read his full bio.
Interview Questions For Gertjan Bartlema of Celularity, Inc.
Q: Artificial intelligence (AI) techniques have sent vast waves across healthcare, even fueling an active discussion of whether AI doctors will eventually replace human physicians in the future. Do you believe that human physicians will be replaced by machines in the foreseeable future? What are your thoughts?
A: In my opinion, physicians will not be replaced by machines in the foreseeable future. Machines and technology will become more embedded in healthcare practice to augment intelligence and decision making, leading to faster diagnosis and efficiency.
Q: Can you provide some use cases that have already successfully demonstrate the value of AI/Machine Learning in healthcare?
A: Signal detection efforts in pharmacovigilance, access to EMR data and use for comparable patient (synthetic) cohorts, treatment decision support and optimization based on patient cohort comparators.
Q: What areas in healthcare will benefit the most from AI/Machine Learning applications and when will that be?
A: Near term automation could play an important role for those routine tasks that take time away from healthcare practitioner – patient interaction. Predictive analytics and treatment decision support will benefit more through a growing awareness of necessity of common data models and data standards which will contribute to broader utilization of real world data.
Q: What are some of the challenges to realize AI/Machine learning in healthcare?
A: Need for standardization of data, use of common data models, and practice of data sharing (consolidation of EMR vendors might help as well). Without these, broader application of AI/machine learning will continue to be a hype.
Q: How close are we with successfully using AI for the purpose of mining big data?
A: Depends on the expected outcome and/or objective. Impacting patient benefit through better treatment decisions and outcomes is imminent.
Q: What is your outlook or vision for use of AI/Machine Learning in healthcare?
A: Great opportunity to make a lasting impact on healthcare and benefitting patients as long as we can move on from the hype! There needs to a continued focus on the enabling foundation (data standards, common data models) required to allow AI/machine learning to create blossom.
Q: If AI is not quite there yet, what is needed to get us there?
A: Focus on the foundational elements of data standards, common data models and data sharing.
Q: Is there anything you would like to share with the PMWC audience?
A: A collective impact approach and continued multi-stakeholder collaborations is going to be key to leverage the advances in technology for the advancement of patient care.
The Precision Medicine World Conference (PMWC), in its 17th installment, will take place in the Santa Clara Convention Center (Silicon Valley) on January 21-24, 2020. The program will traverse innovative technologies, thriving initiatives, and clinical case studies that enable the translation of precision medicine into direct improvements in health care. Conference attendees will have an opportunity to learn first-hand about the latest developments and advancements in precision medicine and cutting-edge new strategies and solutions that are changing how patients are treated.
See 2019 Agenda highlights:
- Five tracks will showcase sessions on the latest advancements in precision medicine which include, but are not limited to:
- AI & Data Science Showcase
- Clinical & Research Tools Showcase
- Clinical Dx Showcase
- Creating Clinical Value with Liquid Biopsy ctDNA, etc.
- Digital Health/Health and Wellness
- Digital Phenotyping
- Diversity in Precision Medicine
- Drug Development (PPPs)
- Early Days of Life Sequencing
- Emerging Technologies in PM
- Emerging Therapeutic Showcase
- FDA Efforts to Accelerate PM
- Gene Editing
- Genomic Profiling Showcase
- Immunotherapy Sessions & Showcase
- Implementation into Health Care Delivery
- Large Scale Bio-data Resources to Support Drug Development (PPPs)
- Microbial Profiling Showcase
- Microbiome
- Neoantigens
- Next-Gen. Workforce of PM
- Non-Clinical Services Showcase
- Pharmacogenomics
- Point-of Care Dx Platform
- Precision Public Health
- Rare Disease Diagnosis
- Resilience
- Robust Clinical Decision Support Tools
- Wellness and Aging Showcase
See 2019 Agenda highlights:
- Five tracks will showcase sessions on the latest advancements in precision medicine which include, but are not limited to:
- AI & Data Science Showcase
- Clinical & Research Tools Showcase
- Clinical Dx Showcase
- Creating Clinical Value with Liquid Biopsy ctDNA, etc.
- Digital Health/Health and Wellness
- Digital Phenotyping
- Diversity in Precision Medicine
- Drug Development (PPPs)
- Early Days of Life Sequencing
- Emerging Technologies in PM
- Emerging Therapeutic Showcase
- FDA Efforts to Accelerate PM
- Gene Editing / CRISPR
- Genomic Profiling Showcase
- Immunotherapy Sessions & Showcase
- Implementation into Health Care Delivery
- Large Scale Bio-data Resources to Support Drug Development (PPPs)
- Microbial Profiling Showcase
- Microbiome
- Neoantigens
- Next-Gen. Workforce of PM
- Non-Clinical Services Showcase
- Pharmacogenomics
- Point-of Care Dx Platform
- Precision Public Health
- Rare Disease Diagnosis
- Resilience
- Robust Clinical Decision Support Tools
- Wellness and Aging Showcase
- A lineup of 450+ highly regarded speakers featuring pioneering researchers and authorities across the healthcare and biotechnology sectors
- Luminary and Pioneer Awards, honoring individuals who contributed, and continue to contribute, to the field of Precision Medicine
- 2000+ multidisciplinary attendees, from across the entire spectrum of healthcare, representing different types of companies, technologies, and medical centers with leadership roles in precision medicine